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amazon.com

Passed

Site speed report for https://amazon.com based on real user browsing data from Google Chrome, sourced from Chrome User Experience Report (CrUX).

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Report range: Last 28 Days (since 8 October)
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Core Web Vitals Assessment

This website passes the Core Web Vitals assessment. All Core Web Vitals are good for the 75th percentile of site visitors.

1.12s
Good

Largest Contentful Paint

Time when the largest image, video or text element was painted to the screen. Learn more about Largest Contentful Paint (LCP).

0.02
Good

Cumulative Layout Shift

Sum of scores of the unstable elements that move around during user sessions. Learn more about Cumulative Layout Shift (CLS).

Interaction to Next Paint

Measures responsiveness of web pages to user inputs and actions during user sessions. Learn more about Interaction to Next Paint (INP).

Other Notable Metrics

These metrics are not categorised as Core Web Vitals but are worth tracking to ensure a good user experience.

No Data

Round Trip Time

Duration a document request takes to travel from browser to server and back again. Learn more about Round Trip Time (RTT).

719ms
Good

Time to First Byte

The time taken from the request being made until the first byte arriving back to the browser. Learn more about Time to First Byte (TTFB).

1.10s
Good

First Contentful Paint

Time when the browser rendered any text, image, non-white canvas or SVG content. Learn more about First Contentful Paint (FCP).

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CrUX Dashboard showing the Core Web Vitals assessment status, Largest Contentful Paint and Cumulative Layout Shift charts and values

Common questions

Where does this data come from?

Your summary is generated based on Google’s Chrome User Experience Report (CrUX)—a public dataset of real user experiences for millions of websites. CrUX collects data only for Chrome browser users who opted in (excluding devices with the iOS operating system). The set is updated daily and aggregates the previous 28 days of data.

How do I read this report?

The Core Web Vitals Assessment section shows if your page or site passes the Core Web Vitals. The 75th percentile means that 75% of recordings were lower than showcased Web Vitals values (e.g. 75% of page or site visitors had Largest Contentful Paint of 2.5s or less).

The overall values are categorised as good, to improve or poor. Below, with a breakdown of each metric performance, you can see the percentage of good and poor user experiences and determine where you should make improvements.

Why there is no data for my site?

Your site has to have enough traffic to be included in the CrUX report. New sites are added to the dataset every day, so keep checking in the future or try running a report on the entire domain. In the meantime, you can also monitor Core Web Vitals in Calibre!

How do Core Web Vitals impact SEO?

Google evaluates pages based on content, relevance, quality, engagement metrics and many other factors. Core Web Vitals are a page ranking signal for your pages. To give your site the best chance of ranking above your competitors, you should ensure that your Core Web Vitals fall within the recommended thresholds.

How can I improve Core Web Vitals?

There are numerous ways to improve Core Web Vitals. The best way is to continuously monitor site speed (with tools like Calibre) and follow actionable advice tailored to your context. If you don’t know where to start, read our Getting Started with Web Performance and get actionable advice for specific metrics, such as Largest Contentful Paint, Cumulative Layout Shift, Total Blocking Time, and Interaction to Next Paint.